5 Effective Tips for Marketing an App

Over the last few years, we have seen a huge increase in the number of apps being produced. In fact, there are now more than 800,000 apps available in the App Store. Thanks to this, creating an app that stands out is more difficult than it ever has been before. 

In order to make an app stand out, mobile app developers and entrepreneurs need to work harder than ever. To do this, they must create a good mobile app marketing strategy. But how do you create a good marketing strategy? If you’re interested in creating an app and want to know how to market it successfully, there here are some of our top tips to help you:  

1. Make Sure Your App is Amazing

In order to successfully market an app, you first need to make sure that you have an amazing app to market, which is not only different in some way, but also stands out from the competition. However, creating an amazing app that stands out is often easier said than done. The good news is that there’s lots of advice online that will help you to create an amazing app, and there are also some clear guidelines for you to follow. The information and guidelines available online will not only tell you how to create an app that stands out from the competition and attracts customers, but it will also give you tips on how to sell your app. 

2. Choose the Perfect App Icon

In order to attract new customers to your app, you will need to create the perfect app icon. Creating the perfect app icon is extremely important because customers are driven by visual cues. Evidence suggests that businesses who choose an icon that is attractive and stands out are more likely to have a successful app.

3. Create a Demo Video

Another great tip for marketing a new app is to create a demo video that shows customers exactly what your app is capable of. After all, not everyone is able to understand the benefits of an app from viewing a screenshot or reading a description. The good news is that demo videos are easy to create, and they do not have to be exceptionally long either. In fact, a thirty-second video that illustrates how, why, and what your app does is all you need. Just make sure that you place extra emphasis on the most popular and interesting features of your app. 

4. Email Marketing

Although most people think that email marketing is a bit old fashioned, evidence suggests that it is still one of the best ways to drive traffic, convert leads and build advocacy. This means that marketing an app using email marketing is a brilliant idea. 

5. Optimise Your App for the App Store and Google Play Store

Most apps are only optimised for either the App Store or the Google Play Store. However, if you really want to make your app successful, it is a good idea to optimise it for both of these stores. The more people who have access to your app, the more successful it is likely to be. 

With over 800,000 apps available in the Google Play Store and the App Store, users have plenty of options for entertainment, health, mobile shopping, finances, productivity, and other services. As more and more apps become available, it is more important than ever that marketers and small business owners create strong marketing strategies that are specific to the app they have created. But how do you do this? If you are wanting to market an app, then follow our top tips above. These tips will help your app to gain visibility in an already saturated market. 

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