Creative Fundraising: Using a Brick Fundraiser to Build Support

Many organizations today turn to brick fundraisers to raise funds for a cause. Donors often contribute to the purchase of bricks, or they may choose to buy a brick in memory of a loved one. They might also use this brick to share a message with a loved one, such as announcing their pride in this individual’s accomplishments. The bricks are used to create a wall, walkway, or memorial so everyone can see them and read the personal messages found on them. 

Fundraising Brick helps organizations plan successful fundraising campaigns. The company helps clients get their campaigns off to a great start by providing ideas for bricks, memorial suggestions, and resources to promote the fundraiser. Organizations can take other steps to encourage people to participate. Use the following tips to increase the likelihood of a successful campaign and bring in more funds. 

Write a Press Release

Create a press release to share with local media outlets about the brick fundraising campaign. A successful campaign depends on people knowing about the event and being encouraged to participate. The more who know about the campaign, the easier it is to sell bricks. When crafting this press release, include information about how people can contact the organization for more information about the campaign and why the funds are needed. 

Reach Out to Local Media

Follow up on the press release by contacting local radio stations and newspapers. Draft a public service announcement media members can share to generate more interest in the campaign. Ask if the radio station or newspaper can do a feature about the campaign. This feature may come as a newspaper article or an appearance on a radio talk show or podcast. 

Create Brochures and Flyers

Consider creating a brochure to display in local businesses and reach a broader audience. People may pick up the brochure and browse through it while waiting to be helped. They may then choose to purchase a brick or contribute to the cause. The business owners may also be willing to display a flyer highlighting the campaign. Keep flyers to pass out when running errands or working for the organization to reach more people. 

Use Social Media

The average person spends over two hours each day on social media sites. Post information about the campaign on all major social media sites. Share a link where they can visit the donor website or read a blog post about the organization and the campaign. Social media is an excellent way to attract new followers and potential donors. 

Create a Website

Create a website specifically for the brick fundraising campaign. Link this site to the organization’s main website and vice versa. Collect names and e-mail addresses of site visitors and use them for marketing to them in the future. If visitors are unable or unwilling to participate in the brick fundraising campaign, they may choose to donate to the organization during a future campaign. Blog about the campaign regularly and use the site to share information about the fundraiser’s success. 

Partner with Local Businesses

Partner with local businesses to generate more interest in the campaign. If the business is willing to share information about the campaign with customers, allow it to purchase a brick or tile, possibly at a reduced amount. 

Brick fundraisers can be successful if an organization is willing to put time and effort into marketing the event. Repeat the steps outlined above as needed until the desired amount is reached. The most important thing to remember is that donors should always be thanked for participating. This one step will be greatly appreciated, and the donor will be more inclined to contribute when additional funds are needed. 

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