Have you been struggling with sales on your online store? If so, do not expect the problem to disappear by itself. Your current marketing strategy is likely missing something.
Introducing fresh digital marketing methods should improve sales. Here are some ideas worth considering if your business has been stagnating.
Tip #1 – Start Custom Merchandise Line
The goal of starting a custom merchandise line is not about selling these products and making money. Sure, that is also a benefit, but the primary objective here is to raise brand awareness.
Say someone purchases a t-shirt with your brand elements on it and wears it while participating in an event with many people. Those who notice the t-shirt will wonder what the brand is like and look it up online.
Or what if someone visits your house and sees a customized mug? The effect is similar. Whether you want to design your own mug, t-shirt, calendar, phone case, you can use services like Printify.
Printify offers more than 250 products, a worldwide printing network, and competitive prices. Try print on demand and custom merchandise to improve your internet business.
Tip #2 – Try a Different Business Model
A different business model is also something worth considering. You do not need to switch right away, but if you have experience with ecommerce, start a small project on the side to see whether there is any point in pursuing this idea.
For example, if your current online store is based on a traditional model rather than dropshipping, you could try dropshipping. 23% of all online sales globally were fulfilled through the dropshipping model in 2017 alone, and the number has grown since then.
Dropshipping grows in popularity because you do not have to invest in manufacturing equipment, warehouses for the inventory, and shipping.
Whether changing a business model influences the number of sales directly is hard to tell because different niches work differently, but if you have some resources to experiment, go for it.
Tip #3 – Work With Micro-Influencers
You should be aware of influencer marketing. However, working with A-tier celebrities is not that efficient. Brands do not get their money’s worth. Someone with hundreds of thousands of followers seems attractive enough, but they do not have the best engagement rate.
Instead of trying to work with top influencers, shift your focus toward micro-influencers. They may not have that many followers, but you can expect better results because of how much engagement micro-influencers get.
In addition, it will be easier to work with micro-influencers because they do not charge as much as top-tier celebrities.
Tip #4 – Look for Less Popular Social Media Platforms
Having a presence on Facebook, Instagram, and Twitter should be a given for any brand that desires to succeed. However, the competition on the most popular social media sites can be pretty tough in certain niches.
Trying different social media sites could be worth it. Some of the examples include Valence, Flip, CaringBridge, and even something like Wattpad.
Quora and Reddit are also worth giving a shout, but these two are a bit tricky to use as marketing channels because of their nature and users. Nevertheless, you should still try them to see for yourself. Maybe you could succeed where others have failed.
Tip #5 – Focus on Content Quality
Be it social media content, product descriptions on the website, or your blog posts – emphasize content quality.
Lackluster website content will not help with attracting people to visit pages and stay on them. After all, the more time a potential shopper spends on a website, the more likely they are to purchase something since the website stays on their mind.
You may be uncertain whether the content is good or not. If so, ask someone unbiased to give you an honest opinion. After you receive the feedback on what to improve, start working on it. Even if it is slow, improving the website little by little will ultimately lead to a better and improved online store website.
Tip #6 – Improve Customer Experience
Similar to the website content, you should also make sure to have the best possible customer support.
If a potential customer does not receive the help they need, the chances are that they will not bother returning to the website. On the other hand, excellent customer support may persuade someone to recommend your store to their friends or family.
Besides having someone ready to respond to emails and direct messages on the website 24/7, you should also include an FAQ page for those customers who like to find information themselves instead of contacting customer support.
Tip #7 – Offer Discounts
Discounts are one of the simplest methods to improve your sales. Potential shoppers are more likely to add items to their cart and proceed to the checkout if goods or services are on sale.
You could also create a fear of missing out by telling shoppers that there are only a few copies of a product left. In other words, if they do not hurry up, they will miss their opportunity.