For more businesses today, having a website is critical. However, due to stiff competition and improper SEO implementation, your website can suffer.
SEO, also known as Search Engine Optimization, is critical to rank your site on search engines like Google, Yahoo, Bing, etc.
The answer to your question is YES, your website speed makes a difference to your ranking. According to Google, website speed is one of the critical ranking factors.
The longer it takes your website to load, the more likely you will lose potential traffic, as visitors will not wait. Users will move on to another site if yours takes over 3 seconds to load.
However, you must keep in mind that website speed is not the only factor determining your ranking. Google considers over 200 ranking factors before deciding to rank your site.
But, here are the top five factors that you must keep in mind.
Other ranking factors you need to know are:
Hacking is a serious issue nowadays. Hence, to make sure readers’ information is protected on your site, Google considers site security one of the top factors in ranking.
To make sure your site is safe to use, enable HTTPS encryption. You can enable HTTPS by installing an SSL (Secure Socket Layer) certificate on your site.
SSL helps in secure data transfer and encrypts any data passing between your web server and the browser. Let’s Encrypt provide a Free SSL certificate to help protect your site from hackers.
Crawlability, in simple words, means scanning the site. Search Engines scan your site to find the appropriate content and determine whether or not to rank the page.
The search engines cannot rank your website if they cannot crawl it! Hence, it is necessary to allow crawling.
Following these steps will assist search engines in properly crawling your web pages.
- Create and submit your sitemap to search engines.
- Check your index status in Google Search Console to know whether your pages are getting crawled.
- Check your website’s robot.txt file to see whether you have access to the search engine to crawl your web pages.
According to a survey, over 54.8% of web traffic comes from mobile devices. Thus, it is critical to ensure your site is mobile-friendly.
Now, what does mobile-friendly mean? Being mobile-friendly means your site automatically adjusts itself as per device size when users use it.
Imagine reading from a non-mobile-friendly site? The text will be too small to read, and you would have to keep scrolling endlessly to reach your destination.
You can take Google’s mobile-friendly test to know whether your site is mobile-friendly here.
Correct target keywords
Search Engine Algorithm uses keywords in your content to know whether it is suitable for the readers. For example, if your content is about ”How to make a website?”, you don’t want to put keywords like ”How to make a cake?” or any unrelated terms.
Because this will confuse the algorithms. Remember, algorithms are machines and not humans. They can’t find right and wrong things like humans.
Now, while choosing which keywords to add, you need to keep some things in mind, such as
Keyword Traffic: This is an approximate number that shows how many people are searching for it.
Keyword Difficulty: This metric shows how difficult it would be to rank your site if you input the keywords. Keywords with difficulty below 50 are good to target.
Search Engines look after users to help them determine whether to rank your site.
It considers how users interact with your site, how much time do they stay on your site
And so on.
Google uses three major metrics to calculate user engagement. They are:
Click-Through Rate(CTR): When users search for queries on Google, they are shown result pages. CTR is the percentage of these people who click on your site when shown on the result page.
Time on site: The amount of time a user stays on your site after finding it on the result page.
Bounce Rate: The number of people who quickly leave your site after finding it on the search page.
If most visitors quickly bounce back from your site, the algorithm takes it as a hint that your site does not have good content and cannot engage readers.
To know the user engagement metric, you can check your Google Analytics dashboard.
Is your site optimized yet? If not, then use the tips above to help boost your site’s ranking.
Remember, there are over 200 ranking factors, and the above list has the most important one.
Was this guide helpful? Have we missed something? Let us know in the comments below.
Robb Fahrion is a Co-Founder and Partner of Flying V Group. He is passionate about helping businesses grow using the power of the internet. Robb graduated from Chapman University in Orange, CA and currently resides in Costa Mesa, CA. Robb enjoys writing about digital marketing, helping his clients turn their dreams into reality, and he is a HUGE Mike Trout fan.