How to Write a Case Study

A case study is a research methodology used mostly in social and life sciences. It is an intensive and systematic study of a single individual, group, community, or some other unit by deeply examining the specific variables’ data to solve a particular problem. Many businesses implement case studies in their marketing strategy to help them describe, compare, evaluate, and understand various aspects of their markets to solve problems affecting them regarding this area. The first step is to identify. As a researcher, you will collect qualitative or quantitative datasets on the phenomena and analyze it to gain in-depth knowledge of it than you would have using one data type. Depending on the entities you wish to research, you can create a single-case case study or a multiple-case study. A single-case study is for when you are only researching a specific phenomenon from a certain entity. The latter is for a more complex understanding of different cases as a unit. Multi-case studies offer a comprehensive exploration of the study questions and better development of theories. Conducting and writing a case study can be quite challenging due to the large volume of data you will need to organize, analyze, and integrate into working strategies. To write a good case study, you need to research the issue and properly understand the case study elements. If you don’t know how to go about it, you can consult professional researches, such as Peachy Essay, for help.

Research

If you are writing the organization for an organization, you will need to learn and know as much as possible about the organization first. Knowing about the products and services they offer makes you familiar with the organization. If they plan to use the case study in their marketing, it is important to learn all the marketing procedures already implemented by the company to create the best and most efficient document for them. Each case study is different; therefore, you need to conduct efficient research before writing your case study.

Elements of a Case Study

The elements of a case study are the structure of the documentation. It comprises of the key parts that are a must-have in your document. They include:
  • Introduction

Almost all written documents have an introduction included at the start. It acts as a roadmap for your readers to inform them of your research’s scope and purposes. In the introduction of your case study, be sure to include the research problem; describe the issue the study is addressing and the significance of the study. It would be best to show why the case is important to use and how it is implementable to solve the addressed problem. Your introduction should always answer these four crucial questions;
  1. What are you studying?
  2. Why is the investigated topic important?
  3. What information was available on a specific topic before conducting the study?
  4. How will this study improve and advance new ways or new knowledge concerning the topic?
Be sure to address each of these questions using a few written paragraphs. Remember, the introduction part acts as an ‘appetizer’ before the meal.
  • Literature Review

The literature review in a case study is almost similar to that of a regular college-research paper. The key difference is that for case studies, the literature review focuses on offering background information aiding in interpreting the analysis done on the research problem the study is addressing. You will need to write on relevant works that used a similar analysis to examine the research problem to understand better the case study and its relationship to the current study. Show the new ways in which the case study provides new and fresh insight into the research problem that sets it apart from other works to justify its relevance. Expose the gaps in the literature of other works that the case study could easily fill. Basically, a literature review is where you show the relevance of the research.
  • Method

The Method is a vital part of a case study documentation. It describes the strategy you used to identify and decide that your study was necessary to address the research problem. How you describe the methodology you used depends on the subject you performed an analysis on for the research.
  1. The subject of analysis is an incident, phenomena, or event.
If your analysis subject was an event or incident, then the case study was bounded by restrictions of time and place. It had a clear beginning and end with a specific location. The event may be a rare one or not. In both cases, the methodology section should answer questions on when it took place, what led to the event and what are the consequences of the event concerning the study issue being addressed.
  1. The subject of the analysis is a person.
For this case, make sure to mention the person’s background and the reason you selected him or her while writing the method section. Describe the experience they underwent that relates to the research problem of the study.
  1. The subject of analysis is a place.
Most definitely, the place you wish to investigate will most likely be a unique or special place for you to select it as the subject of your analysis. Ensure that you write why you chose this specific place and if there is any other place that is similar to it. Show its relation and significance to the research problem.
  • Results and Proposed Solution

It is the most important part of your case study. It is in this section that you show the results of your analysis and show your intellectual capacity. You give your findings, and the solutions and changes you propose will help solve the issue. Be sure to back up your solutions with solid evidence and recommend further action that can be undertaken to solve the issue further.
  • The Conclusion

It acts as a summary of your entire case study document. It would be best to write it in a simple language that will properly wrap up your documentation. Ensure that you write the limitations you encountered in your case study and further research you would recommend.

Final Thoughts

Writing a case study is an aspect that many companies use today. Therefore, having this skill up your belt gives you an added advantage, especially if you follow the above-mentioned key points on the research and the necessary elements of a case study. Ensure that the details of your case study are relevant, informative, and easy to read. Read more:  malluweb

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