Email lists are the bread and butter of online businesses. They play a critical role in building a rapport with both current and potential customers and can be incorporated into automation protocols for a streamlined sales funnel.
Here are fifteen creative ways to build your email list and increase your reach with your digital audience.
1. Build a Streamlined Ecosystem
There’s no one, fantastic tool that successful email marketers use to do it all. In most cases, they use a combination of tools to build their list and effectively reach their demographic.
By building a streamlined ecosystem, you can pull data from one system to another and capture email addresses in ways you hadn’t previously considered. For example, converting an email to lead in Salesforce by extracting data from an online query with the click of a button.
2. Clean Up Your List
It’s not just about having a lot of people on your list; it’s about the quality of the addresses listed. Removing spam and unengaged members from your list clear up room for customers with higher conversion potential. This allows you to grow your list without paying a higher subscription fee. For more information, read more here.
3. Optimize Your Lead Magnet
Your lead magnet is what convinces your potential customer to part with their email address so that you can convince them to become a paying customer. Revisit your lead magnet and ensure it delivers as promised.
4. Host Webinars
Webinars are the online version of a sales presentation. You provide relevant information that your potential customers will enjoy and use it as an appetizer for a sales pitch. It’s much easier to convince a lead to buy in a live event. If they don’t buy in right away, you have their email address to keep trying.
5. Pin Your Lead Magnet
Pinterest has become a platform of phenomenal growth over the past few years. It’s estimated that Pinterest drives 33% more traffic than Facebook. By pinning your lead magnet directly to Pinterest, you increase your odds of capturing email addresses.
6. Use Facebook Ads
Facebook ads are often used in conjunction with another strategy to boost your email list. For example, if you’re hosting a webinar, using Facebook Ads as a way to grow your audience will ultimately lead to the capture of more email addresses. Many online businesses also post their lead magnet using a Facebook Ad.
7. Use a Quiz
A quiz is a great way to engage customers and offer value in return for an email address. Additionally, it has the benefit of offering a deeper look at the customer and provides segmentation for targeted emails.
8. Use A/B Testing
You don’t need to fully commit to one method of reaching your customer base over another. Engage in some A/B testing to determine the most effective way to touch base and refine your approach based on your findings. While webinars might work for some, quizzes might work for others. Find what works best for you to grow your list effectively.
9. Use an Exit Pop-up
Traditional pop-ups on a time trigger became old hat and disrupted reader engagement. Rather than having a pop-up triggered after someone is on your site for five to ten seconds, consider adding an exit pop-up that asks for their email address when they move their mouse to close the window or type in a new URL.
10. Use Page Specific Opt-Ins
Have different opt-ins based on where your visitors are on your website. For example, a recruitment service might have an opt-in that targets individuals searching for a job and a separate offering for businesses looking for top talent.
Another smart approach is to have a page-specific opt-in relating to the content on that page, such as a downloadable version of the article being read.
11. Use Testimonials
Testimonials add a human face to your business and validate a potential customer’s purchasing decision. Use photos as well as quotes.
12. Perfect Your Call-to-Action
Revisit your call-to-action. Ask your audience to sign up by conveying the value of sharing their email address and telling them how. Timely call-to-actions work more effectively than vague requests.
13. Use Social Sharing
Add social sharing buttons to your emails and content. This encourages your audience to share your content, furthering your reach, and displaying your value. Social media sharing is the global equivalent of word-of-mouth marketing.
14. Reduce Your Fields
When creating an opt-in or form, keep fields to a minimum. Capture first names and email addresses to start. As you build trust, you can ask for more information. Otherwise, you risk scaring potential leads away.
15. Guest Post on Other Sites
Submit guest posts to sites relevant to your target audience. Ideally, you’ll be able to add a link and call-to-action. At the very least, your link back to your site will improve your organic web traffic through SEO. You may visit [pii_email_37f47c404649338129d6] for more information.
There are a lot of effective ways to enhance your email list and ensure that you’re not only reaching more people, but the audience your business needs to succeed.
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